Considering my film to be marketed is going to be a niche production, the company to produce it will be a small independent. Also there is not a large budget at our disposal therefore the company, for example would be similar to that of warp films who can have budgets of around 4million for their niche productions. By using a niche independent company we are given artistic control over the content of the film. However this also means that there may be problems with distribution and exhibition as only films from mainstream producers feature in multiplex cinemas. The budget will also affect promotion and marketing the film as usually around half of the film's budget is spent on this. The quality may suffer however this means we can use other methods of promotion that target the specific audience. There are film festivals such as Sundance, Cannes and Venice. These are much better methods of promotion as well as viral marketing which was a success for the blair witch project; using social networking, fan based websites, even investing in the films own website are methods to seriously consider for marketing and promoting a niche production such as my own.
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