Hyper conformity

Hyper conformity is assessed in social psychology regarding the way that we are influenced by a dominant behaviour/attitude of society and how we conform to the ruling social standards as a way to maintain social interactions and a positive reputation. This can result in a demographic becoming ‘hive minded’ where society becomes a single entity and has a collective judgement, way of living, or attitude etc. This is heavily dependent on the way we are targeted by the media and how we are presented with ‘acceptable’ media friendly celebrities via programmes like X-factor and Britain's got talent.
Jean Baudrillard came up with the theory of hyper conformity and suggested that hyper conformed states will eventually implode and fall in on themselves. We can imply that society will rebel against conformity at a certain point as change arises, ideologies may be modified, trends may change and so will the views and attitudes of people for differing reasons.

Americanization

Sight systems clip: http://www.youtube.com/watch?v=lK_cdkpazjI

The character in the clip is totally immersed in the technology that boundaries are blurred and it is hard to determine what is in fact reality and which is constructed by technology, a false imitation of reality. His sight is being manipulated and producing the hysterical sublime; the character is in a state of hyperreality of which real events and false ones are incomprehensible. Barthes enigma code is present in this clip as the obscurity and hysterical sublime presented makes the content seem out of the ordinary and we as the consumer are puzzled as to what meaning is meant to be relayed here. The symbolic code is also evident in terms of intertextual references, most relating to gaming and making us more aware of the state of the character. Signifiers such as +20 and the sounds of rewards may have a lack of clarity for viewers that are not involved in the advancement of technology. Our awareness of the proliferation of technology we are surrounded by allows us to understand this text; our attention to the current culture helps to build our understanding. Also certain aspects of the conversation we understand to be ambiguous/open to interpretation, however because we understand the cultural code behind the conversation we can make assumptions.
- dominant ideologies
- Immorality
- Metanarrative
- Post modern aspects?
- Too dark to be a parody but pastiche?

Methods of intertextuality:

- Pastiche: 'the imitation of a text’s features by another text. It could be in the same style or feature similar motifs or even be a copy of the original.'
- Homage: The aknowledgement of another text/ Paying tribute to a particular text.
- Parody: imitating a text in a comical way, for example 'scary movie'
- Bricolage: 'Something constructed or created from a diverse range of things.'