My audience will be active, they'll be selective and interested in niche production, seeking and pursuing their own interests. They will not be victims of hypodermic injection as they will not be prime targets for mass media productions. Although my trailer will have a preferred reading it is the audience's role to create their own meaning (Hall); everyone is individual and will receive the text and its issues in various different ways. My audience will have ideologies that overall will be set by important institutions such as the Law, the Church and Education however they will not be subject to the overriding influence of opinion leaders, they will make their own informed choice, hence their interest in niche publications. My audience will relate to the text as 'The Explorer' to an extent (Young and Rubicam) as they are driven by the need for discovery, the audience may aim to discover similarities within the text in order to compare and react (Blulmer and Katz).
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