Audience Uses and Gratifications

Audience pleasures:
- Recognising conventions due to familiarity.
- Emotional pleasures linked to different genres.
- Cognitive satisfaction: problem solving, predicting. Pleasure comes from realising these predictions/ expectations.Catharticism
- Noticing manipulated genres, shifting our expectations.
- Judging characters
- Sharing experience of genres with other people that enjoy it - creates a community.

My Audience:
My target audience will relate to the film to be marketed due to familiarity. For example the male patriarch would relate to the father figure presented in the film and also would understand his mindset and way of thinking, also by noticing these similarities it may invoke change in the form of self-actualisation or development. There will be great emotional impact on the viewer, of whom will be immensely affected if placed in a similar life situation. The content could be a catalyst for outlet of emotions that may not have been founded until this relation is found. The satisfying element is gained from the enigmatic quality of the film and marketing package, also in the shift of audience expectations due to the fact the film is a niche publication. The desire to seek publications such as this may also be used as a topic for discussion in social situations and may create a community with a fondness for the particular genre. As an audience it is inevitable that we judge characters based on their language, actions, appearance, background etc. This means audiences relate in very different ways to the characters involved. As i have said my specific audience will relate to the patriarch and also the effect of his actions on the rest of the family. The most emotion will be provoked due to the depiction of the breakdown of father and daughter relationships. So while there is enjoyment in the enigma of the plot, the main aim is to provoke emotions that hide deep beneath the surface.