Initial thoughts

The theme of time travel
Initially this was my starting point, i was inspired by romantic comedies such as 'About Time' and 'The Vow' but as i watched more psychological genre film trailers my idea progressed as i wanted my trailer to have an emotional impact on the consumer, not by romanticising with the situation but empathising with characters and being shocked by events.

Brain injury
I feel that by making my character mentally impaired i will we able to tap into realistic life situations, and invoke an emotional response from the audience. Also without a clear cause for time loss the audience would be confused, too confusing for a film trailer even though there is conventionally suspense and a sense of anonymity.

Genre - psychological drama
The psychological aspect allows me to portray the mentality of the protagonist.

Target Audience 
The target audience for my trailer would be predominantly male in their 20's/30's. I have decided this because i feel that finding similarities with characters and situations within a text is important to immerse the audience. Throughout the trailer the main protagonist's age ranges from his late 30's-40's. The age of my target audience is reduced because of the way i plan to market and distribute my trailer. I have also chosen this TA as these characteristics are the epitome of the typical father figure; the theme of the breakdown of family relationships is something that they will be able to relate to.
My target audience will be interested in niche productions as my trailer will be for a low budget film, therefore not exposed on the mass market.