Hyper conformity

Hyper conformity is assessed in social psychology regarding the way that we are influenced by a dominant behaviour/attitude of society and how we conform to the ruling social standards as a way to maintain social interactions and a positive reputation. This can result in a demographic becoming ‘hive minded’ where society becomes a single entity and has a collective judgement, way of living, or attitude etc. This is heavily dependent on the way we are targeted by the media and how we are presented with ‘acceptable’ media friendly celebrities via programmes like X-factor and Britain's got talent.
Jean Baudrillard came up with the theory of hyper conformity and suggested that hyper conformed states will eventually implode and fall in on themselves. We can imply that society will rebel against conformity at a certain point as change arises, ideologies may be modified, trends may change and so will the views and attitudes of people for differing reasons.